You, we, or someone else can implement some or all of the elements of your Blueprint.  Since we will have done the research and analysis, and devised the strategy and implementation steps, it usually makes sense for JUYA to do some or all of the implementation.  If you want us to work with you on it, we will prioritize activities based on impact and cost to maximize your ROI.  We will also advise on the elements that Juya can implement and elements that would be better, or more cost-effectively, done by others.  

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Based on our decade of experience and track record, we have high confidence in the Blueprints that we develop.  We minimize risk by structuring your Blueprint to be implemented incrementally so that you can monitor progress and allocate spending accordingly. But, no one can guarantee success, especially since success depends not only on your Blueprint, but also on your service/product, your team, the market, and other factors that we don’t control. We can say that we have yet to do work for a client who has not seen improvement and been happy, and we have the testimonials to back this up. 

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What we do is up to you and it depends on your situation.  We work with clients who have stand-alone projects, like producing an email campaign or writing an article. We also have clients who want guidance/consulting as they run their business – a sounding board, idea generation, or questions answered.  For clients who are dealing with challenges like lack of growth, low/no market visibility, starting a new venture, trying to figure out where they are going, the Conscious Growth Blueprint is an amazing vehicle to build a strong foundation and set you up for success.

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The Conscious Growth Blueprint is:

• a detailed analysis of your business at the current state to understand pain points and the root causes
• a crystal clear vision of what your business’ future can look like
• A specific, detailed step-by-step roadmap to implement the strategy
• an approximate implementation timeline and an estimated budget.

It is a complete package for solving your challenge.  You can implement the plan, with either your team, with JUYA, or with others, and get the result.

A business plan and a Conscious Growth Blueprint have different purposes.  A business plan is a general guide for starting or running a business and describes all areas of the business, such as the problem the business solves, how it solves it, the size of the market, competition and so on. A Conscious Growth Blueprint is a laser-focused document for growing the business with:

• a deep analysis of what is holding the company back;
• a strategy for how to overcome those issues and generate growth;
• a detailed, step-by-step plan for how to implement the strategy to achieve success.

The business plan and the Conscious Growth Blueprint are not mutually exclusive, but are complimentary.

There are a few possibilities as to why your business plan did not work:

• The person who wrote it did not understand your product/service and/or your market, and so their plan took you in the wrong direction;
• The person who wrote the plan was not competent, so the plan they produced was not good;
• The person who wrote the plan had some fixed ideas/ideas from another business/market that were not applicable to your business, so the plan did not fit your business.

The difference with JUYA is that we create growth plans, not business plans – we are totally focused on generating growth: understanding what is blocking or holding your growth back and developing a winning strategy and plan that delivers growth.  And, so far, we have never failed to improve a client’s growth.

 Your values can, and should, be integrated into your company’s culture, practices, messaging, and every other aspect of your business.  Doing that differentiates you in the market from your competition and what attracts your buyers.  We distill your purpose, develop clear, compelling messaging around it, and embed your purpose into your brand and all of your marketing.  When you, your team, your product/service, and your messaging are all aligned around your purpose it has a strong, positive effect in the marketplace which increases visibility, buzz, and sales.

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While we specialize in working with purpose-driven businesses, which often face issues that other businesses don’t, our methodology and experience apply to any business and we do work with non-purpose-driven companies.

We are as collaborative as you want us to be.  Our preference is to be highly collaborative – we need and want your input since you understand your business better than anyone else.  But we understand that you have to run your business while we are working together.  So, after our kickoff/information-gathering call, you can be involved to a  greater or lesser extent.  We will send you sections of what we are working on (documents, Blueprint, designs, …) for review as it makes sense, and we will reach out with questions along the way.  We communicate regularly and you will always know what we are doing.

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No, there is no charge for our initial call. We want to learn about you and we want you to learn about us before embarking on a project together. Both sides need to assess if this will be a good fit.

Absolutely. In fact, strong principles build strong businesses, and you can see that by looking at some of the most successful purpose-driven companies today: Warby Parker, Patagonia, Tesla, and many more.

There is no limit – consider Chobani - $880M, Toms - $392M, Patagonia - $209M, and Seventh Generation - $200M.

Yes.  There is no conflict between marketing, bringing your message to your buyers, and being purpose-driven. In fact, purpose-driven marketing is very effective in generating sales and spreading your message to the world. Just look at Patagonia, Seventh Generation, Burt’s Bees, and Wegmans.

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We are different because we look at a business holistically, as opposed to most consultants who only look at the problem.  Problems are symptoms and when you address the symptom rather than the underlying cause, you have only covered up the real issue which will manifest again in a different way, usually worse than before.  We go deep, find the root cause, and solve it – that’s why we are so successful and our clients love us.

We can be as involved as you like: develop a Blueprint and hand it to you to implement; coach you or your team on how to create/implement specific elements; develop various elements you need like branding, blog posts, email campaigns, articles; review and edit materials created by your team or others, and so on. We are completely flexible and are here to support you in the way that is best, and most cost-effective, for you and your organization.

Yes – we are happy to connect you with our clients.

We coach/mentor founders, owners, CEOs, directors, and managers at all levels.

It is not so much what we know, but rather what we see that is different. You are day-to-day working in the business, while we have a birdseye view working on the business. When you are immersed in your business, you can’t see things the way an outsider can see them, especially an outsider who is experienced in analyzing businesses, marketing, sales, and situations. We are able to identify issues that you are not aware of because we know where and how to look, and because we have fresh eyes that are not blinded by the past.  While we cannot guarantee anything, so far, we have not encountered a single situation that we have not been able to improve. 

No one understands your business as well as you do.  But that understanding comes with certain in-bred beliefs and assumptions, and, to a certain extent, blinders.  We have years of experience analyzing and understanding a wide range of businesses and identifying issues and blocks that keep them from achieving all that they can.  While you are an expert on your own business, we are experts on growth and marketing. By working together we can help you expand your business and generate more revenue.

You can cancel our engagement at any time.  Since we bill you based on the work we have done, you do not pay ahead of time, so no payments need to be refunded.  However, if you decide to cancel and there are outstanding payments due for work that has been done, you are still responsible for those payments. Canceling the engagement does not eliminate those costs.

No.  We will agree on an implementation plan and you pay for our services as we deliver them.